Customer experience at the heart of transformation
Digital transformation is no longer an option, it is an absolute necessity for all organizations. The changing nature of the economy is forcing companies to adapt.
Due to increasing competition, brands have finally realized that their digital strategy must take into account what their customers expect from the mutual relationship. If the customer experience concept has become fashionable in recent years, it is because any approach that can attract and retain customers is seen as valuable.
Companies are trying to take a more ‘user-centric’ vision.
This means placing users at the heart of ALL processes employed for creating and delivering services and products.
Authors :
Maritza ABREO (Head of Design at Ippon Technologies)
David Martin (Head of IT Consulting at Ippon Technologies)
Patrick Jean-François (Head of the Digital Consulting Hub at Ippon Technologies)
Les news qui pourraient vous intéresser
Ebook : Migrer dans le cloud AWS pour moderniser le SI - Enjeux et opportunités
Cet ebook présente les enjeux, opportunités et méthodologies pour une migration réussie à travers des témoignages concrets. Découvrez comment transformer votre SI en moteur de croissance en exploitant les bénéfices du cloud AWS.
Lire l'articleIppon Technologies, fier sponsor du podcast Tech in Sport d'Alliancy
Ippon s'allie à Alliancy au travers de son podcast "Tech in Sport". Une plongée dans l'univers du sport pour révéler comment le numérique modifie le terrain de jeu.
Lire l'article