Digital transformation is no longer an option, it is an absolute necessity for all organizations. The changing nature of the economy is forcing companies to adapt.
Due to increasing competition, brands have finally realized that their digital strategy must take into account what their customers expect from the mutual relationship. If the customer experience concept has become fashionable in recent years, it is because any approach that can attract and retain customers is seen as valuable.
Companies are trying to take a more ‘user-centric’ vision.
This means placing users at the heart of ALL processes employed for creating and delivering services and products.
Authors :
Maritza ABREO (Head of Design at Ippon Technologies)
David Martin (Head of IT Consulting at Ippon Technologies)
Patrick Jean-François (Head of the Digital Consulting Hub at Ippon Technologies)